Readership Institute publishes study on newspaper readership and website usage
Posted by Alisa Zykova on July 16, 2008 at 1:03 PM
The Readership Institute released a study, including 100 US newspaper markets, to tally Reader Behaviour Scores between 2000-2008.
Use of newspaper web sites was measured using a self-reported metric called SUM (Site Usage Measure). Individual online "experiences" with newspaper sites were analyzed. Web newspaper consumption and a newspaper site's social involvement were also studied.
For more details, here is the PDF document.
Source: Readership.org throough IFRA Executive News Service
Use of newspaper web sites was measured using a self-reported metric called SUM (Site Usage Measure). Individual online "experiences" with newspaper sites were analyzed. Web newspaper consumption and a newspaper site's social involvement were also studied.
For more details, here is the PDF document.
Source: Readership.org throough IFRA Executive News Service
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