What if we left journalism to journalists and the technology to Google?

Jeff Jarvis contemplates such a partnership, sparked by a recent discussion with Edward Roussel, head of digital for the Telegraph.

Jarvis paraphrases Rouseel's argument, saying, "Google already is the key distributor online... Google is great at technology and newspapers aren't and for the future, where are the best technologists going to go? Google. Google is also brilliant at selling ads and Edward even wondered where the best sales talent would go in the future: there or a paper? So why not hand over those segments of the business to Google and concentrate on what a newspaper should do: journalism?"

Source: BuzzMachine