Adding to the growing list of news outlets that use mobile platforms including the Associated Press, the New York Times (NYT) launched an iPhone application that it developed with Atimi, available for purchase at the iPhone App Store.

"Our new NYTimes iPhone application provides readers with an even richer, more personalized experience and greater access to our high-quality journalism whether they are on or offline," said Vivian Schiller, NYT.com's senior vice president and general manager.

The application has:
-Offline reading (by synching via Wi-Fi or phone network and downloading news).
-Simple navigation
-Customization options (select sections for one-touch access)
-Ability to views news in photo view
-Fixed ads that are click-through when online and remain as a display when offline

Source: Finanz Nachrichten through IFRA Executive News Service

See also:
AP launches native iPhone application