International publications still popular in Europe
Posted by Alisa Zykova on July 28, 2008 at 11:23 AM
Global traditional media outlets remain popular in Europe, In spite of the influx of online audiovisual content and the growing popularity of Internet portals as information sources.
A recent European Media and Marketing Survey (EMS) showed that The Financial Times remains the premier paid publication with 548,000 readers, with The International Herald Tribune and The Wall Street Journal lagging behind.
Free dailies Metro and 20 Minutes have 2.5 million and 998,000 readers respectively.
A "solid performance" was also noted at the National Geographic, with its 2.14 million readers, making it the most popular magazine as it outranks Time, reported Le Figaro .
Inflight magazines such as Air France Magazine (1.1 million readers) and Lufthansa Magazine (1.4 million readers) are the most read, according to the survey.
Source: Le Figaro through IFRA Executive News Service
A recent European Media and Marketing Survey (EMS) showed that The Financial Times remains the premier paid publication with 548,000 readers, with The International Herald Tribune and The Wall Street Journal lagging behind.
Free dailies Metro and 20 Minutes have 2.5 million and 998,000 readers respectively.
A "solid performance" was also noted at the National Geographic, with its 2.14 million readers, making it the most popular magazine as it outranks Time, reported Le Figaro .
Inflight magazines such as Air France Magazine (1.1 million readers) and Lufthansa Magazine (1.4 million readers) are the most read, according to the survey.
Source: Le Figaro through IFRA Executive News Service
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