UK: Trinity Mirror launches YouTube channel
Posted by Sarah Schewe on June 26, 2008 at 12:05 PM
The Trinity Mirror, which publishes over 150 regional newspapers, announced that it has launched 20 channels on YouTube, each branded to one of the company's newspaper holdings.
"We've got 20 live at the moment, but we are launching new sites all the time. Every new site that we launch, we set up the functionality [to automatically upload videos] and encourage them to use it," explained Jessica Healy, online marketing manager for Trinity Mirror Regionals.
"It's very much in its infancy but the aim is that every video we put up on our sites will be put into YouTube," she continued.
Since May, Trinity has launched channels first for the Liverpool Daily Post, followed by the Liverpool Echo, Huddersfield Examiner and Teesside Gazette.
Trinity's expanded online offerings may be in response to the BBC's recent £800,000 proposal to expand local video coverage, which many regional news sites have vehemently criticized, feeling the plan encroaches on their niche.
Source: Journalism.co.uk
"We've got 20 live at the moment, but we are launching new sites all the time. Every new site that we launch, we set up the functionality [to automatically upload videos] and encourage them to use it," explained Jessica Healy, online marketing manager for Trinity Mirror Regionals.
"It's very much in its infancy but the aim is that every video we put up on our sites will be put into YouTube," she continued.
Since May, Trinity has launched channels first for the Liverpool Daily Post, followed by the Liverpool Echo, Huddersfield Examiner and Teesside Gazette.
Trinity's expanded online offerings may be in response to the BBC's recent £800,000 proposal to expand local video coverage, which many regional news sites have vehemently criticized, feeling the plan encroaches on their niche.
Source: Journalism.co.uk
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