UK journalists leaders in blogging and videomaking

Posted by Alisa Zykova on June 23, 2008 at 2:02 PM

According to the European Journalism Centre (EJC), UK journalists are more likely to be blogging and producing videos as part of their job, a European Digital Journalism Study about the effects of the digital age revealed.

The study surveyed 347 journalists from 9 European countries (Belgium, the Netherlands, Luxembourg, France, Germany, Italy, Spain, Sweden, the UK) from regional, national, broadcast and trade media. It was conducted by PR firm Brands2Life and Oriella PR Network, their European partners.

61 % of UK journalists said their publication provided TV or video features, as opposed to 41 % from other European countries.

Over 75 % of UK journalists said the most challenging part about their job was producing "additional multimedia content for the web", EJC reports.

UK journalists are the premier bloggers, since 85 % said their websites had a blogging feature. Only 10 % out of the total and 14 % from the UK said that they had professional media production training.

Source: European Journalism Centre