In light of the recent the Associated Press (AP) vs. bloggers conflict, automated software known as "content recognition systems" is becoming more practical for companies seeking to keep track of their content, and even to maximize revenue.

To track down its articles in the DR, the AP used a content recognition system from California start-up company Attributor, which tracks copyrighted content on the Web.

Other companies that provide fingerprinting technology include Audible Magic and Vobile.

Pros of online content-tracking software:

- Tracking technology will let publishers know which ssites are using their content, thus "flowering information on the Web."

- For Sarah Chubb, CondéNet.com president, tracking software may be used to track down sites that could feature cooking or golf content. She said she is not interested in copyright violations but in "revenue opportunity." 

However, the blogosphere is concerned because "the software could act as a kind of ever-present police," according to BW.

BW also reported that the technology has flaws since it cannot identify when a clip or an article is used for legally protected things like book reviews.

Source: Business Week, Editors Weblog

See Also:
Associated Press vs. Drudge Retort and blogosphere: facts and outcome
US: AP admits to being "heavy-handed", will define standards for fair use on blogs
US: Associated Press vs. Drudge Retort "matter closed"