Thestar.com launches Olympics site

Posted by Alisa Zykova on June 18, 2008 at 2:17 PM

An innovative approach to Olympic coverage is for newspapers to create a whole new site with interactive features. The Toronto Star has launched a new web site on thestar.com containing Web 2.0 tools (TOPS 2.0 platform, or Torstar Open Publishing System) that will cover the 2008 Beijing Summer Games, said a Media in Canada article.

The site will have editorial pieces, photos, videos, a searchable database, live streaming, a blog, a schedule, coverage of the qualifying games as well as stories on life in China. Users will be able to leave comments and export material to their own websites.

Eleven Star reporters will be in Beijing, including some "veteran Olympic correspondents" like Doug Smith and Dave Feschuk. Advertisement on star.com includes HNC's Wellers and The Bay, American Express and Chevrolet.

Other media outlets have taken a similar approach, such as NBC's Olympic coverage on nbcolympics.com.

Source: Media in Canada