Prominent South African newspaper Mail & Guardian (M & G) recently revamped its website with social networking and Web 2.0 functions. New features include a new layout, the ability to save article clippings, StoryHistory, StoryPredictor, the ability to comment and debate, semantic tagging, and the implementation of NewsSwarm.

In an interview with the Editors Weblog, the M & G Online general manager Matthew Buckland said that the aesthetic aspect of the redesign includes "a wider layout, top navigation instead of left", use of mixed fonts and more white space.

The new site attempts to "build networking features", Buckland said. The ability to see other people's news clippings allows a user to "meet users based on similar interests."

NewsSwarm allows users to see who is viewing what at a given time. "It's interesting from a user perspective to see what articles are important," Buckland mentioned.

StoryPredict will forecast what stories a user will be interested in based on the browsing history, which is in turn saved.

In the past, users were not able to comment but this was due to technical restrictions, according to Buckland. Now comments to the news site are enabled for registered members. "We ensure comments. We encourage users to post under real names. We ensure a high level of intelligent debate," Buckland said.

Every site except the Thoughtleader.co.za, the Techleader.co.za and the Sportsleader.co.za sites require users to register if they want to comment.

Registered users are also able to blog, Buckland said.

The advanced printing function allows for articles to be printed in a row.  

Buckland pointed out that the new site is "tagged quite heavily". Related news stories are linked to articles, even if they are "from competitors and blogs", according to Buckland.

In his blog, Vincent Maher, strategist at the M & G, said that because the old code and the database were "messy", the developing team had to reconstruct "the site from the ground up on a completely new set of technologies."

According to Maher's blog, "the project scope and order of production" included:

- Redesigning and developing front end, designing a new strategy for ad formats, new CMS
- Developing a new data structure to accommodate real-time visualization and semantic tagging
- Integrating an advertising engine and negotiating with advertisers
- Integrating national-level navigation mapping, city-level mapping through Google Maps, "contextually-relevant" outside news sources through Google News, "contextually-relevant" blog postings through Google Blog Search
- Creating new templates for e-commerce partner sites
- Rebuilding newsletter system
(For the whole list, go to Maher's blog) 

Source: Matt Buckland, General Manager Mail & Guardian Online, VincentMaher.com

See also:
South Africa: Mail and Guardian launches Amatomu blog aggregator