According to Editor and Publisher, a Forbes.com and Gartner Study found a 37 % growth in "C-level and senior management executives" who chose the Web over newspapers as their primary source of business information and a 36 % decline in newspaper consumption.
 
Since 2004, the Internet as a source of business information has augmented from 37 % to 67 %. The number of C-level executives who access the Internet instead of reading newspapers in the morning has grown by 22 % compared to 2004, whereas the number of those who continue to read the morning paper decreased by 11%.

The study also showed that C-Level executives prefer the Web to any other media (41 %).

According to BtoB Online, the online survey was done in January and respondents were "recruited from Forbes.com and InsightExpress' nationally representative online panel."

Note that Forbes.com reported that 59% (instead of 67%) of "affluent investors" depend on the Web as the primary source of business information, up from the 52% who responded to the 2005 High Net Worth Investor Study.

Jim Spanfeller, CEO and president of Forbes.com, said that the study supports the company's belief that the C-level audience will continue to look for business information online and that business newspapers will become less popular amongst them, Editor and Publisher reported.

Source: Editor and Publisher, BtoB Online through I Want Media, Forbes.com