The Digital Journalist gives guidelines for producing newspaper 
videos, something that five years ago they predicted as the key to 
helping newspapers "to migrate their brand on the web."

Videos geared towards websites are different from TV stories. For web-oriented videos, quality is significant. 

The guidelines include:
- Remember that newspaper videos are different from television.
- Making videos is complicated and requires time for quality material.
- TV stories must not be re-used for the newspaper videos since they 
tend to be shorter: 45 seconds on average.
- Newspaper videos may be long as long as they are "compelling."
- Newspaper photographers can shoot stills and videos, but it will take 
longer.
- Videos for the Web are generally shot and edited by the same person, 
whereas TV stories include specialized tasks, where a cameraperson "hands off the raw tape to a producer who takes it to an editor to  complete."
- The Digital Journalist says that "newspaper video should carry the 
imprint of the parent" and that "it should represent the editorial 
image of the newspaper." "Shoddy, amateurish" videos on the website 
will reflect the audience's view on the paper.
- If you do not make a video every day, it is not that worrisome. Quality is more important.
- Since the concept of newspaper videos is relatively new, the brand 
may take its time to establish itself.
- "If you are running a piece on the Web site that is not worthy of 
submitting to regional and national competitions, it probably should 
not be there," The Digital Journalist says.
- Online videos must contain "good storytelling" and have "excellent 
production values."
- Do not pay too much attention to the statistics or the hits.
- According to The Digital Journalist, "newspapers biggest asset is 
Goodwill" and "video is now a new part of the goodwill equation."

Newspaper photojournalists and video producers need "to be patient-do 
good storytelling and edit well."

Source: www.digitaljournalist.org