Google News cannot be compared to other news sites like Yahoo News or CNN.com, according to PaidContent.org.

Google News gathers content with the help of computers who scan news on the Web and does not contain any ads. Meanwhile, other news sites like CNN.com create licensed material that passes through editors.

Google News groups articles by subject and ranks article by importance based on factors like  authority of publisher or placement of article in site. NYT writes that Google "packages the results as a set of links, sending readers to the sites where the articles appear."

According to the New York Times, Google executives claim that traffic is not the primary aim but that Google News "helps the company produce better search results and helps users find news sources that they might not know about otherwise."

According to the NYT, the growth rate of Google News is only 10 %, compared to MSNBC.com's 42 %, which got the site 10.4 million in traffic.

Dan Gillmor, who is director of the Knight Center for Digital Media Entrepreneurship at the Arizona State University School of Journalism, said that he is surprised "how little" Google News "evolved, at least on the surface", NYT wrote.

Marissa Meyer, vice president for Google search and user experience, said that Google News is one of "the most innovative" Google features and that its users actively employ the  Google search engine  and other services, NYT wrote.

She also mentioned that news results do emerge on the main Google search page, alongside adverts.  According to Meyer, "it directly feeds the main business."

Google News is sometimes seen as a competitor to other news providers, even if it brings traffic to the news site. Industry executives, according to NYT, think that because Google News links to a remote article, the readers are not likely to stay on the news site.

According to Braig Moffett, a Sanford C; Bernstein & Copany analyst, the Internet "made it possible to aggregate news cheaply". Consequently, news providers stopped charging for content. "Google may be doing more to accelerate this trend than anyone, but they are not doing it out of malice,"  Moffett said.

Tribune Co. owner Samuel Zell accused Google of stealing news stories for their own gains. In Europe, Belgian prosecutors said that Google News had "violated copyright laws" without asking for permission to link to the articles, NYT reported.

Google said that the company wishes "to help, not hurt, journalism", NYT wrote. Its chief executive, Eric E. Schmidt, said that the company has "a huge moral imperative" to aid news outlets in becoming more "successful online", NYT wrote.

Last year, several features were added, such as different country and language versions of Google News. The number of "duplicate articles" is being reduced, as "authoritative" and "original" news stories are being displayed, according to NYT.

There is also the chance to personalize Google News, by focusing on local news and mapping the news event sites on Google Earth. Users can also post comments and search quotes.

Different sides to the same story are being provided by the news search engine, helping to make people "wake up and think," said Krishna Bharat, the research scientist behind Google News. "That's what makes people news junkies," she added.

NYT wrote that even if there have been some innovations, Google News "still lacks many of the flashier features that have attracted users to more conventional news sites, including interactive graphics and video."

Analysts have begun to question automated products and their limitations. Mark Glaser, PBS MediaShift editor said, "there is only so far you can go with an algorithm" because , "in the long run, people want a human touch."

Source: PaidContent.org, New York Times

See Also:

8 efficient and visual ways to present your online news
How to maximize your site's visiility in Google search ranking