US: Chicago Tribune sends its TV reporter on TiVo

Posted by Liam Berkowitz on May 29, 2008 at 10:12 AM

The Chicago Tribune has partnered with digital video recorder specialist TiVo, for the video service to carry content from the Tribune's TV critic Maureen Ryan.

The recommendations of Ryan will only be available to those who sign up, among the roughly 100,000 TiVo subscribers in the Chicago area. TiVo's chief executive said he was in talks about similar partnerships with other print media outlets.

The Tribune could benefit from the deal in several ways, including increased visibility of its brand name, but also potentially additional subscription revenue.

"Maybe we'll get a few people to do the unthinkable and subscribe to the newspaper," said James Warren, managing editor for features at the Tribune. This partnership comes as the Tribune is reshuffling its TV print digest, whose value is diminishing with the rise of online or on-screen guides. "He said the TiVo partnership seemed like a no-lose proposition," reported The New York Times.

The Tribune will also get a share of revenue from newly-subscribed TiVo users, if these came through one the newspaper's advertisements for TiVo.

Source: New York Times through I Want Media