UK: Web traffic standards to be reviewed after telegraph.co.uk claims lead
Posted by Jean Yves Chainon on May 23, 2008 at 9:50 AM
Following yesterday's ABCe results contending that telegraph.co.uk has overtaken guardian.co.uk as the most-visited newspaper website in the UK, web measurement standards are to be reviewed.
Rival publishers questioned the spectacular ascension of traffic to the Telegraph's website, which added 6.3 million unique users in two months.
The Joint Industry Committee for Web Standards, which advises ABCe on its measurement methods, has agreed to conduct a review of its measurement standards.
The credibility of ABCe measurements seems to have been undermined by the volatile figures it has produce.
In 2007, the Telegraph's claim that it had the UK's leading website had already sparked a row with the Guardian and other publishers.
Source: Guardian
Rival publishers questioned the spectacular ascension of traffic to the Telegraph's website, which added 6.3 million unique users in two months.
The Joint Industry Committee for Web Standards, which advises ABCe on its measurement methods, has agreed to conduct a review of its measurement standards.
The credibility of ABCe measurements seems to have been undermined by the volatile figures it has produce.
In 2007, the Telegraph's claim that it had the UK's leading website had already sparked a row with the Guardian and other publishers.
Source: Guardian
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