UK: Trinity Mirror relaunches another website with hyperlocal UGC feature
Posted by Jean Yves Chainon on May 23, 2008 at 1:34 PM
Trinity Mirror continues its company-wide relaunch of regional newspaper websites as it revamps the Hounslow Chronicle in west London.
The redesigned site includes the hyperlocal community blog feature pioneered by the Evening Gazette in Teesside - the feature undeniably boosted the Evening Gazette's traffic and helped it engage its local community.
Users can contribute content to the hyperlocal sites, and the newspaper intends to use to reverse publish this content in print products (see today's example with The Hartford Courant in the US).
More and more newspapers around the world are implementing these types of hyperlocal community portals and then publishing users' content in specific print editions, a model which seems to be successful both as a business venture and an editorial product.
Source: Press Gazette
The redesigned site includes the hyperlocal community blog feature pioneered by the Evening Gazette in Teesside - the feature undeniably boosted the Evening Gazette's traffic and helped it engage its local community.
Users can contribute content to the hyperlocal sites, and the newspaper intends to use to reverse publish this content in print products (see today's example with The Hartford Courant in the US).
More and more newspapers around the world are implementing these types of hyperlocal community portals and then publishing users' content in specific print editions, a model which seems to be successful both as a business venture and an editorial product.
Source: Press Gazette
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