UK: Telegraph overtakes Guardian as #1 UK news site
Posted by Sarah Schewe on May 22, 2008 at 2:01 PM
Telegraph.co.uk has overtaken the Guardian.co.uk as the UK's most-visited news site. According to the latest ABCe results, the Telegraph reached 18.65 million people online in April. Over the past year, the Telegraph's online readership has grown 153 percent; the Guardian's has grown just 22.25 percent.
The Telegraph online has a more international audience than guardian.co.uk, drawing just 34 percent of readers from the UK. By contrast, just over 41 percent of the Guardian's online audience is from the UK.
Other newspaper sites, which rely primarily on a UK audience, haven't enjoyed the same growth, including the Mirror Group's network of websites, such as Mirror.co.uk and SundayMirror.co.uk, which dropped 2.87 percent between March and April, to 4.28 million unique users.
Source: Brand Republic
The Telegraph online has a more international audience than guardian.co.uk, drawing just 34 percent of readers from the UK. By contrast, just over 41 percent of the Guardian's online audience is from the UK.
Other newspaper sites, which rely primarily on a UK audience, haven't enjoyed the same growth, including the Mirror Group's network of websites, such as Mirror.co.uk and SundayMirror.co.uk, which dropped 2.87 percent between March and April, to 4.28 million unique users.
Source: Brand Republic
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