UK: Guardian wins sports award thanks to multimedia coverage

The Guardian won the sports coverage of the year award at the Sports Industry Awards in the UK.

Other contenders included the Daily Telegraph, Sunday Times and The Times, but the Guardian was chosen for its 'synergy between multi-platforms.'

Among the Guardian's strengths was its multimedia coverage of former English football team manager Steve McClaren getting sacked after England failed to qualify for the upcoming Euro Cup.

For this event, apart from print and online articles, the Guardian featured rolling news, comments and audio footage online. Praises were also given to the Guardian's use of Hawk Eye technology - which is used for digital replays of sports games (see here) - for its cricket coverage last summer.

Source: journalism.co.uk