WSJ.com undergoing major relaunch and redesign
Posted by Carolyn Lo on April 16, 2008 at 8:42 AM
Rafat Ali of Paidcontent.org reports that WSJ.com is in for a major relaunch and redesign in the next few weeks.
The Wall Street Journal has reportedly hired a major New York City design agency and has developed an umbrella design, a network navigational element that will go to sites in the WSJ Digital Network, including Barrons.com, MarketWatch.com, and AllThingsD.com. FoxBusiness.com is also slated for a redesign and will likely become part of the WSJ network as well, according to Ali.
The redesign is already evident in its Media & Marketing, Law, and Health sections. A separate section for sports coverage has been created, which has a partnership with Stats LLC to add sports data and information onto the site. Another new section is Campaign 2008, going hand in hand with Murdoch's vision to expand the focus of the paper and site.
It is unknown whether these changes will affect its hybrid subscription-plus-free model, but WSJ hopes to drive up even more traffic. Last month, the site reported 15 million unique visitors, a 175% increase over March 2007. For more information on WSJ.com's traffic gains, visit our sister blog SFN here.
Their site increase can partly be attributed to a more unified news desk for print and online, according to Matt Murray, the new general news editor.
Source: Paidcontent.org
The Wall Street Journal has reportedly hired a major New York City design agency and has developed an umbrella design, a network navigational element that will go to sites in the WSJ Digital Network, including Barrons.com, MarketWatch.com, and AllThingsD.com. FoxBusiness.com is also slated for a redesign and will likely become part of the WSJ network as well, according to Ali.
The redesign is already evident in its Media & Marketing, Law, and Health sections. A separate section for sports coverage has been created, which has a partnership with Stats LLC to add sports data and information onto the site. Another new section is Campaign 2008, going hand in hand with Murdoch's vision to expand the focus of the paper and site.
It is unknown whether these changes will affect its hybrid subscription-plus-free model, but WSJ hopes to drive up even more traffic. Last month, the site reported 15 million unique visitors, a 175% increase over March 2007. For more information on WSJ.com's traffic gains, visit our sister blog SFN here.
Their site increase can partly be attributed to a more unified news desk for print and online, according to Matt Murray, the new general news editor.
Source: Paidcontent.org
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