Today, Journalism.co.uk has introduced PressGo, a new targeted media release distribution service to the journalism community.

"We understand that journalists do not want to be bombarded with badly targeted material. PressGo puts journalists back in control, allowing them to filter the noise to suit their needs," said John Thompson, publisher of Journalism.co.uk. "That also means organizations can get their stories across in a much more targeted way, while at the same time taking advantage of our high visibility online to reach journalists and publications they might not have otherwise been aware of."

Public relations companies and other organizations can purchase a subscription to publish an unlimited number of media releases on PressGo areas of Journalism.co.uk with tags and keywords to optimize search engine results.

Journalists can subscribe to RSS feeds on 37 different subject categories and customize their own feeds based on keyword searches. They can also rate each individual release to "highlight the best examples of PR craft," according to the Journalism.co.uk. Journalism.co.uk's daily email newsletter will also feature links to the latest press releases.

Journalism.co.uk aims to "further build bridges between the PR and journalism industries" in the upcoming months, "by publishing guidelines on best practice from both sides of the fence."

Source: Journalism.co.uk (photo)