Sweden: Online video a hit
Other stats from the study include:
- online video is most popular with men; around half of all men in the 15-74 age band have watched online TV
- two-thirds of men 15-24 years-old stated that they have used the Web for watching TV or feature-length films
- one-third of the 15-24 year-old men online video has reduced their conventional TV consumption
Figure. Use of broadband for video: Percentages in various groups of the population, 15-74 years of age, Q4, 2007
"The trend is very strong. It is our assessment that over three million
15-74-year-olds will be Web-TV users a year from now, and over one million will
be downloading TV programs," says Marie Nilsson, CEO for Mediavision.
Nilsson also contends that the rapidly growing online audience presents both incredible opportunities and new demands.
"It has to be easy for the user, and moreover, few are willing to pay."
Source: Mediavision through World Association of Newspapers
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F04%2Fsweden_online_video_a_hit.php&bodytext=Video on the web is proving very successful in <st1:country-region w:st="on"><st1:place w:st="on">Sweden</st1:place></st1:country-region>, where more than 1.9 million
15-74 year-olds, almost 30% of the demographic, watched web TV at least once
during the fourth quarter of 2007, shows a study from <b>Mediavision</b>.<br /><br />
<p>Other stats from the study include:</p><p><br /></p>
<p style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none;"> </span></span><!--[endif]-->online video is most popular with men; around half of all men in the 15-74 age band have
watched online TV</p><p style="margin-left: 0.5in; text-indent: -0.25in;"><br /></p>
<p style="margin-left: 0.5in; text-indent: -0.25in;"><span style="">-<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none;">
</span></span><!--[endif]-->two-thirds of men 15-24 years-old stated that they have used the
Web for watching TV or feature-length films</p><p style="margin-left: 0.5in; text-indent: -0.25in;"><br /></p>
<p><!--[if !supportLists]--><span style=""> -<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none;">
</span></span><!--[endif]-->one-third of the 15-24 year-old men online video has
reduced their conventional TV consumption</p><p><br /><strong><em>Figure. Use of broadband for video: <strong>Percentages in various groups of the population, 15-74 years of age, Q4, 2007</strong></em></strong></p><form contenteditable="false" mt:asset-id="261" class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Sweden - video traffic.png" src="http://www.editorsweblog.org/Sweden%20-%20video%20traffic.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="222" width="334" /></form><p><o:p> </o:p><br /><br />"The trend is very strong. It is our assessment that over three million
15-74-year-olds will be Web-TV users a year from now, and over one million will
be downloading TV programs," says <b>Marie Nilsson</b>, CEO for Mediavision.</p>
<p>Nilsson also contends that the rapidly growing online audience presents both
incredible opportunities and new demands.</p>
<p>"It has to be easy for the user, and moreover, few are willing to pay."</p><p>Source: Mediavision through <a href="http://www.wan-press.org/goteborg2008/articles.php?id=695">World Association of Newspapers</a> <br /> </p>
&title=Sweden: Online video a hit){kind=link}
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