Edipresse launches online-only daily in Switzerland, targets linguistic niche

Posted by Jean Yves Chainon on April 1, 2008 at 4:27 PM

Are online-only websites the solution for publishers and editors to offer daily news to minority groups at low cost? The Tribune de Genève and 24 Heures, published by Swiss group Edipresse, launched yesterday an English-language, online-only, daily publication. Swisster.ch is the first media outlet to target the English-speaking community in Switzerland.

Swisster.ch's headquarters are integrated within the newsrooms of the Tribune de Genève and 24 Heures. The site will be updated five times per week.

The online daily will cater to the 100,000 large English-speaking population in Switzerland, and target managers, executives, educated elites and celebrities who come to live in Switzerland, particularly in Geneva and Neuchâtel.

Swisster.ch will describe and comment upon cultural, business, political and social life in Switzerland and its French-speaking region more specifically.

The online-only route seems to have been successful for Edipress, which had recently launched another online news site (www.nashagazeta.ch) that targeted the Russian-speaking population of the country.

Source: Edicom.ch (link in French) through IFRA Executive News Service