Atex, provider of mission-critical software solutions and services to the global media industry, has acquired of Polopoly, which develops web publishing and content management systems. With this acquisition, Atex hopes to provide a single global vendor for delivering news and advertising through different mediums.

John Hawkins, Atex Group CEO says, "With our roots firmly established in the print world, Atex recognises the shift from print to online and the market trends driving the shape of the industry. Atex wants to see 50% of its revenues come from web-centric, mobile and video applications by 2011."

Atex DNA is designed to "help create innovative revenue sources, reduce operating costs, and engage both younger and older audiences," according to its website. Based in Stockholm, Sweden, Polopoly AB's platform is designed to maximize efficiency in media utilization by offering tools to easily create and manage websites and providing "highly interactive, collaborative and community-focused experiences for visitors" on a variety of digital devices.  
 
Hawkins adds, "As a business partner with the World Association of Newspapers in the SFN (Shaping the Future of the Newspaper) project, we have developed a roadmap for our customers based on our Atex DNA strategy, and this acquisition of Polopoly continues to demonstrate Atex's engagement and understanding of our customers' needs going forward in bridging the print and digital media worlds."

Four editors in chief will be talking about ATEX and Polopoly in a session on content management systems at the World Editors Forum Conference which will be held in Sweden this year.

For more information on the World Editors Forum Conference, click here.

Source: ATEX through IFRA Executive News Service