Hearst magazines have already adopted Yahoo's newly launched user-driven news aggregator, Yahoo Buzz.

Hearst has already signed on 10 of its titles, including Esquire, Cosmopolitan and Redbook.

When a reader click through the Yahoo homepage to a Hearst article, the publication's website offers promotions for other Hearts offerings, as well as cross-promotion with the print titles.

A Yahoo "Buzz up" button is featured next to articles on the publisher's site, for users to vote on an article.

"Buzz is different from other social sites because it brings the power and scale of Yahoo," said Chris Johnson, VP, content and business development, for Hearst Magazines Digital.

"It's a chance to get our great content in front of Yahoo users who have already demonstrated interest."

Apparently, two Esquire.com articles have already enjoyed traffic increases thanks to Yahoo Buzz, receiving 1.3 million click-throughs after being featured on the Yahoo homepage.

Newspapers that have signed up for Yahoo Buzz include USA Today, the Wall Street Journal and Entertainment Weekly.

Source: DMNews through I Want Media