Print newspapers now complement the web

Posted by Carolyn Lo on March 11, 2008 at 11:42 AM

Scott Karp believes that newspapers need to "radically evolve." The main issue is that many newspapers carry the same content both online and in print, whereas publishing articles on the Internet should be far more efficient and cheaper than printing newspapers.

"Nothing in the paper can be there because it's always been there," writes Karp. He notes that newspapers used to see the web as a complement, a value add to the print edition. "Now they have to flip the equation. The web is at the center, and the print newspaper must add value, as a complement."

"In an era where people have choices, the job of every print publication is to add value to the web," Chris Anderson Editor-in-Chief of Wired said. "If you're a newspaper, and I say this as someone who loves newspapers, arguably you are a value-subtracting medium."

Source: Publishing 2.0 through Poynter Romenesko