CNN's newly launched citizen journalism site iReport.com, which was announced in mid-February, has stylized itself as "the YouTube of personal reporting," according to a speech from Chris Press, CNN business development director, given yesterday at the DNA 2008 conference in Brussels.

Press said the iReport project was meant to give would-be citizen reporters their own forum, following user disappointment when CNN's original citizen journalism initiative, iReporter, would up binning 90% of the content it received.

Press explains that iReport is "distinct from CNN but allied to it," and will allow users to put up contributions "for review by their peers, and not just CNN."

The community will also be responsible for moderating the site, and raising red flags about a submission's authenticity, reports Journalism.co.uk.

Source: Journalism.co.uk