BBC website redesigned from viewer's feedback

Posted by Carolyn Lo on March 28, 2008 at 11:33 AM

After several months of public beta testing, the new BBC homepage, with improvements based on viewers' feedback, was recently relaunched.

The feedback, which included suggestions for improvements and reports of bugs, was gathered from a form and comments on blog posts. BBC also created a program of user and marketing research to evaluate the new site with new and regular users of the site.

BBC Future Media and Technology Acting Creative Director Bronwyn van der Merwe notes the changes:

- Visually, font size was reduced, colors were toned down to create a "more compact, space-efficient No-More-Hotel-Bathtubs design."
- Editorially, there are new topics in the "customize your page" panel including Music, iPlayer and Business & Money.
- Improvements on the old site, for example, a "listen again" link to the radio module and national sports feeds to the sports module.
- More customization: choose the color of the page or leave it to pick up the color of the main feature image.

She also says that BBC plans to launch the new visual language to the rest of the site.

Source: Cyberjournalist.net