US: Huffington Post and Drudge Report rival in success
Posted by Jean Yves Chainon on February 21, 2008 at 10:08 AM
The Drudge Report and Huffington Post, two of the US’ most popular news and opinion-aggregating blogs, continue to surf on their wave of success and readers.
However, the more liberal Huffington Post is quickly catching up with the more conservative Drudge Report – which newspapers regularly cater to in order to get a traffic-boosting link.
Part of this success may have to do with the primaries and political campaigns in the US. In the 30-day period ending Feb. 18, the Huffington Post drew in about eight million unique visitors – up from 2.7 million in May 2007 and up from 1.5 million since its launch in January 2006.
According to chairman Ken Lerer, much of the traffic boost also has to do with new “verticals” introduced by the website: with specific pages for business, living, entertainment, media, and politics.
“We started out as one-page, the way our home page looks now, and then we launched the five different verticals last May,” he said. “That’s what has pushed an enormous amount of traffic.”
The Drudge Report still has a healthy lead in terms of page views, with 197 million in January, versus 25 million for the Post.
But according to the New York Observer, the Drudge Report got 3.2 million visitors in January, against about 2.9 million for the Huffington Post. The race is on.
Source: New York Observer through I Want Media
However, the more liberal Huffington Post is quickly catching up with the more conservative Drudge Report – which newspapers regularly cater to in order to get a traffic-boosting link.
Part of this success may have to do with the primaries and political campaigns in the US. In the 30-day period ending Feb. 18, the Huffington Post drew in about eight million unique visitors – up from 2.7 million in May 2007 and up from 1.5 million since its launch in January 2006.
According to chairman Ken Lerer, much of the traffic boost also has to do with new “verticals” introduced by the website: with specific pages for business, living, entertainment, media, and politics.
“We started out as one-page, the way our home page looks now, and then we launched the five different verticals last May,” he said. “That’s what has pushed an enormous amount of traffic.”
The Drudge Report still has a healthy lead in terms of page views, with 197 million in January, versus 25 million for the Post.
But according to the New York Observer, the Drudge Report got 3.2 million visitors in January, against about 2.9 million for the Huffington Post. The race is on.
Source: New York Observer through I Want Media
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