UK: Daily Mail launches unlimited text messaging service
Posted by Kelley Vendeland on February 19, 2008 at 10:17 AM
The Daily Mail has launched MailTXT, an mobile phone service that allows users to send unlimited free text messages to other users.
According to PaidContent, Marketing Week reports that MailTXT is intended to drive audience to the Mail’s mobile web portal.
The service works by connecting users’ phones to the internet momentarily, and requires users to download a free Java application to their phones.
The Mail will give subscribers half a pence per sms sent to compensate for any charges incured through their mobile service providers.
Sources: BrandRepublic, PaidContent
According to PaidContent, Marketing Week reports that MailTXT is intended to drive audience to the Mail’s mobile web portal.
The service works by connecting users’ phones to the internet momentarily, and requires users to download a free Java application to their phones.
The Mail will give subscribers half a pence per sms sent to compensate for any charges incured through their mobile service providers.
Sources: BrandRepublic, PaidContent
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