According to the Biving Report's Todd Zeigler, newspaper websites are increasingly, and efficiently, using interactive features to complement their storytelling.

Zeigler examines an interactive piece in Flash by The New York Times that shows box office receipts by month and movie for the last twenty years (click here to see it).

The Flash project also promotes other content produced by the newspaper, by linking back to reviews about movies, summaries and more.

Following Super Tuesday in the US, the NYT had announced that its interactive graphic about the elections had drawn the most page views on the site.

Yet another proof that online and multimedia content can improve the quality of journalistic coverage.

Source: Bivings Report