Canada: Globe & Mail breaks news headlines on video boards
Posted by Jean Yves Chainon on February 11, 2008 at 4:02 PM
The Globe & Mail’s British Columbia edition is expanding the number of its distribution platforms – by posting breaking news headlines on three of the Outdoor Broadcast Networks' video boards in Vancouver.Through the billboards, the Globe & Mail hopes to target commuters traveling through the city’s main locations.
10-second headlines on the boards will be updated live via an RSS feed.
"Using OBN's large video boards is a great way for us to reach our target audiences in the Vancouver region," says G&M marketing director Sean Humphrey. "We're also excited about the abilities OBN offers to immediately post breaking news as it happens."
Source: Media in Canada
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fmultimedia%2F2008%2F02%2Fcanada_globe_mail_breaks_news.php&bodytext=<form contenteditable="false" mt:asset-id="29" class="mt-enclosure mt-enclosure-image"><img alt="globe mail video billboards.jpg" src="http://www.editorsweblog.org/globe%20mail%20video%20billboards.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="259" width="270" /></form>The <i>Globe & Mail</i>’s British Columbia edition is expanding the number of its distribution platforms – by posting breaking news headlines on three of the <b>Outdoor Broadcast Networks</b>' video boards in Vancouver.<br /><br />Through the billboards, the Globe & Mail hopes to target commuters traveling through the city’s main locations.<br /><br />10-second headlines on the boards will be updated live via an RSS feed.<br /><br />"Using OBN's large video boards is a great way for us to reach our target audiences in the Vancouver region," says G&M marketing director <b>Sean Humphrey</b>. "We're also excited about the abilities OBN offers to immediately post breaking news as it happens."<br /><br />Source: <a href="http://www.mediaincanada.com/articles/mic/20080211/globe.html">Media in Canada</a><br /> &title=Canada: <i>Globe & Mail</i> breaks news headlines on video boards){kind=link}
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