New York Times mobile news through text message keywords
Posted by Jean Yves Chainon on January 28, 2008 at 1:21 PM
The New York Times has launched a new text messaging service that delivers latest news, as well as features and columns from the paper and Times Magazine to mobile devices.
“With our mobile site experiencing triple-digit growth, this is the next step in our efforts to make full use of this medium,“ said Rob Larson, vice president, product development and management, NYTimes.com.
“We intend to use every available platform to disseminate The Times's quality news and information.“
The service is free to use.
Users can access most sections of the paper by sending one of the following keywords to 698698 (NYTNYT):
Front Page - Latest
Business - Business
World News - World
National - National
New York Metro - Metro
Science - Science
Technology - Technology
Politics - Political
Health - Health
Sports - Sports
Style - Style
Dining - Dining
Week in Review - Week
Arts - Arts
Magazine - Magazine
Most E-mailed - Emailed
Users can also get access to content from columnists and reporters by sending in their last name as keyword. See a more comprehensive list of keywords below.
Source: Finanz Nachrichten through IFRA Executive News Service
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Thanks for the great post. I am new to your blog and I really like what I see. I look forward to your future work.
OK. I love this idea, but the Times should figure out a way to make this service work better. I've already noticed some problems with it (see: http://www.textandideas.com/2008/01/why-nyt-text-messages-dont-wor.html). For one, the messages it sends back are often too long for a regular SMS. There are limitations to text messages that should be embraced. Google already has a great service that understands this. You can use text messaging to get dictionary definitions, driving directions, phone numbers, addresses, metric conversions, web clips, etc. The list goes on. The Times could easily do the same thing with news, but they need to make their messages shorter. Anybody else try this out?
Why bother going through the NYT site to get the texts, especially if you're having problems receiving them?
Go to Twitter, search for NYTimes and subscribe via Twitter to any one of their RSS feeds (almost every one is catered for).
Twitter also gives a "tinyurl" link to the original article page with every SMS/web update sent.
Doing something similar in Australia, The Courier Mail is on Twitter with all of their RSS feeds.