UK: Metro launches MeView, UGC video platform
The news site metro.co.uk launched its new video-sharing site MeView. The Dailymotion-like site proposes an engaging concept from the start: users can earn money from the clips they upload.The concept is based on a pay-per-click system. When the user uploads a video, he or she also chooses an ad to be carry.
The ad revenues are shared with the user, who receives money through a paypal account. Clips can be embedded on other sites so they can be viewed from various sources.
Through this strategy, Metro will certainly both attract a new audience and effectively find users to market their content - and Metro's brand name - across the Web.
It remains to be seen whether advertisers are willing to let users pick them out, as this could easily lead to abuse.
Source: Metro.co.uk
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