Japan: mobile novel phenomenon, can we do it with news?
Posted by Evan Fell on December 5, 2007 at 10:53 AM
In Japan, half of the top-10 selling works of fiction from the first six months of the year were composed on the handsets of mobile phones. These mobile novels sold an average of 400,000 copies.
Keitai shousetsu, or mobile novels, have become a phenomenon in Japan over the past few years. Most are written by first time writers for an audience of young readers. The novels are formatted to be easily read on a mobile screen.
Japan has been able to actually make the mobile platform work in a big way, something that seems to be lacking in many other parts of the world when it comes to mobile platforms for news. Maybe a page can be taken out of Japan's keitai shousetsu.
Source: European Journalism Centre
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From my experience of India and Pakistan, I know that hawkers can ride cheap buses and trains to distribute free newspapers at main bus/train stations, cinemas etc. Door-to-door delivery in up-market areas is cost efficient in India and Pakistan.