New mobile video service launched

Posted by Evan Fell on November 27, 2007 at 12:40 PM

Avot Media has announced its new mobile video service, calling it "third generation" video-streaming platform that attacks the issues of poor video quality for mobile Web users.

The ad-supported service, Avot mV, allows users to search for, watch and share mobile videos in relative real time. Avot Media plans to partner with media providers that can seed mV with specially branded channels of professional content. There are two ad models for advertisers because Avot Media can put ads directly on the users' handsets, or work with third-party ad vendors, for example, adMob.

With mV, smartphone users can download applications that reside in their device, while feature phone users can go to the mV portal from their mobile browser. Either way, mV ensures a high quality video experience.

Brian Sathianathan founder and president of Avot Media says,"Most mobile video platforms use a transcoding process to convert desktop content to mobile format, but that often creates jitter and lag, degrades the video quality and can make watching mobile video a painful process. Avot mV eliminates that process whether the user is on a smartphone or something like a Motorola Rzr."

Source: Media Post Publications

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