• September 25.2008

BusinessWeek redesign rethinks print

Posted by Jean Yves Chainon on October 12, 2007 at 10:43 AM
Yesterday the Weblog announced that BusinessWeek’s new formula, with its emphasis on webby features, might spark a reinvention of print thinking. Managing editor Bruce Nussbaum concurs: the result “is a new kind of print medium that I think will be the model for magazines to copy.”

 
In a blog posting, Nussbaum says: “I realize this is a bold statement but the next issue of Business Week does to magazines what Vibe did to magazines when it was introduced some years ago. It set a new template for print.”

The main difference is that BusinessWeek’s print edition will now carry be representative of the evolution of journalism online.

“We're introducing this type of open source aggregation into the new magazine, with blog items, quotes, and content from unusual, global sources surrounding stories.”

Using a new media proponent’s familiar words, “it’s a conversation, not a lecture,” says Nussbaum.

Source: Business Week through Poynter Institute

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2 Comments

William Egan said:

As a long-term subscriber, I hate the redesign. The whole magazine now looks like a giant advertorial. What made the editors think that we readers don't want the product to be visually appealing? I probably will not renew, as it hurts my eyes just to look at it now.

David Brassard said:

I too hate the "new" design.. and I did cancel my subscription.The new format is virtually unreadable,at least the feeling it gave me was to fight my eye so much that it was an unpleasant experience.I hope other annoyed readers speak out.

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