The Gainesville Sun profits from YouTube's 'most viewed'
The video shot was also used by several national news shows on television. Since the paper posted the video to its website, it attracted more than 20,000 hits, compared to the average 1,000 hits per video (about 3,500 on football game days). But the real coup of the Gainesville Sun came from YouTube, where the video drew more than 840,000 hits.
"One of our managers sent it to YouTube," said Executive Editor Jim Osteen. "The thought there is -- if it is on YouTube, it brings traffic to your site because it says it is from the Gainesville Sun. There is a certain strategy there."
According to James Babanikos, associate professor of telecommunications at the University of Florida, the success of this video and exemplifies the democratization process of news, as more and more people can record, publish, and view such footage.
On the other hand, this process can be dangerous if it leads to stunts and deliberate outbursts.
The Gainesville video shows how newspapers can use new media and the YouTube buzz. Through these channels, the name and story of the Gainesville Sun was reproduced nationwide within hours. This was possible because the Gainesville Sun recently integrated its newsroom, as well as trained and outfitted reporters with video cameras.
Source: Gainesville Sun through I Want Media - Editor & Publisher
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