Mark Glaser: The future of journalism is bright
- With the Internet, journalists are no longer confined by local media boundaries. Instead, they have full access to worldwide journalism.
- Aggregators and personalization options draw readers by allowing them to program their own media experience.
- News media can be delivered in any variety of digital ways: e-mail, online sites, cell phones, etc.
- Bloggers and Internet readers, though they may have personal agendas, provide a free supply of fact-checkers.
- Easy online communication facilitates collaboration between professional and amateur journalists.
- More voices from online mean more viewpoints and diversity, particularly in terms of agenda setting.
- With the personal style of online reporting, journalists become less removed from readers, and articles have more transparency.
- Online advertising revenues, while still relatively small, are projected to grow significantly in the next five years.
- The shift from print to online reduces the harmful impact the industry has on the environment.
- The flexible format of online reporting encourages follow-ups on big stories.
Glaser’s observations may be a breath of fresh air for publishers who are overwhelmed by the negative forecasts for the future of print journalism. This is not to say that the industry can survive the Internet revolution by holding stubbornly to traditional methods. Rather, efforts towards convergence and an embracing of what the Web has to offer should yield positive results for newspapers in the end.
Source: Media Shift
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