• The recent $0.25 cover price increase, page size reduction, and move to a more technologically equipped office are all examples of what Keller called “levers” to keep the Times print edition healthy.
• Nevertheless, he admitted that the Internet audience “is growing at a great clip, while print circulation is not” and ambiguously predicted that online could one day become the company’s “main business.”
• When asked if printed papers will disappear, Keller responded, “I think newspapers on paper will be around for a good while yet. They may in time become niche products -- like vinyl LPs -- for a particular loyal audience.”
• According to Keller, blogs such as the new City Room, benefit the audience by acting as interested and inquisitive “surrogate” readers.
• Referring to a remark during a May staff meeting, Keller explained that the Times must constantly reconcile its high standards for quality print journalism with the up-to-the-minute nature of the online platform. 
• Advertising still provides the majority of the Times’ online revenue, but Keller anticipates a focus on contextual advertising and new forms of online journalism, such as the fledgling Times Reader.
• Keller conceded that the newspaper industry is currently in bad shape but cautioned that he does not see the need for drastic measures and panic. “There is, and will be, a huge demand for quality journalism,” he concluded,  “Nothing else -- not blogs, not RSS feeds, not Wikipedia, not search engines -- comes close to satisfying that demand.” 
• Ultimately, he foresees the Times’ triumph over the “travails of the newspaper industry” through digital expansion and maintaining its loyal print readership.

Keller’s remarks are particularly salient as the newspaper industry weathers the print-to-online transition.  Although he admitted that the Times, which was June’s most popular newspaper website, has the advantage of a loyal and lucrative national reader base, a reputation for quality reporting, and devoted ownership, he nonetheless cited its changes in response to the current media environment.

Perhaps it is this strategy that will prove the most effective for the struggling newspaper industry: maintaining a commitment to quality reporting while simultaneously embracing innovation during a time of difficult transition.

Source: I Want Media