Press Gazette reports that Archant journalists will begin tagging their stories with the postal codes of where they took place. When registering for a website, users will be asked to fill in their postal codes and will then be able to tailor their regional paper's homepage to show news from their immediate locality.

"People live their lives in the localities that they define, not in the ones that we define," said Archant development director Ian Davies.

Classified ads will also be "geotagged" and the technology could help the publisher sell more geo-specific advertising.

Source: Press Gazette