Mediaspan’s crystal ball predictions for 2007
Posted by Jean Yves Chainon on December 18, 2006 at 3:29 PM
In 2007, three major US dailies will shut down their print business and move to online-only. Two of those will fail, and the last one will be bought out by Google.
Well, that may not be true, but these are the predictions made by Mark Zagorski, Chief Marketing Officer of MediaSpan Group Inc..
He foresees that “integrated, multi-asset online campaigns will finally begin to make an impact.”
More people will download podcasts or streaming newscasts via broadband connections. Not only that, but more people will do that than watch real time television – it seems doubtful.
Consequently, online ad spending will double. Maybe not, but it’s a given that online advertising is the place to be in right now.
While Zagorski may be exaggerating, and he admits the possibility, there’s little room to doubt that digital media and associated activities will in fact continue to boom in 2007.
Just how much is what’s unpredictable.
Source: Editor & Publisher
He foresees that “integrated, multi-asset online campaigns will finally begin to make an impact.”
More people will download podcasts or streaming newscasts via broadband connections. Not only that, but more people will do that than watch real time television – it seems doubtful.
Consequently, online ad spending will double. Maybe not, but it’s a given that online advertising is the place to be in right now.
While Zagorski may be exaggerating, and he admits the possibility, there’s little room to doubt that digital media and associated activities will in fact continue to boom in 2007.
Just how much is what’s unpredictable.
Source: Editor & Publisher
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