US: YouTube goes mobile
Posted by Allie Judson on November 29, 2006 at 12:53 PM
In a recent agreement with Verizon Wireless, YouTube has made videos available on select phones. Using a new YouTube V Cast channel, certain clips will be available to Verizon users who subscribe to the service.
Phone owners will also be able to upload videos shot on their phones straight to YouTube. The service will work the same way as mobile picture sharing, consumers just have to enter a numeric code and sent their clip to the site.
"All things happen in real time in real world, and the mobile phone is a terminal where you can capture that on video, so it is a core device for user-generated content," said Robin Chan, director of entertainment programming for Verizon Wireless.
As of right now the V Cast, unlike the website, will be without advertising despite a recent study making YouTube advertisements even more appealing for advertisers. Between May and August 2006 an eMarketer audience report, disproved theories that only younger audiences were signing on to YouTube by releasing data that the largest group of people watching clips is actually the 35-64 year-olds making up 54.5% of users.
These surprising numbers has television stations unexpectedly loosing their target audience to the Internet. But, now that the older audience has been found, advertisers are even more interested in YouTube advertising.
Source: Arstechnica, Yahoo News
"All things happen in real time in real world, and the mobile phone is a terminal where you can capture that on video, so it is a core device for user-generated content," said Robin Chan, director of entertainment programming for Verizon Wireless.
As of right now the V Cast, unlike the website, will be without advertising despite a recent study making YouTube advertisements even more appealing for advertisers. Between May and August 2006 an eMarketer audience report, disproved theories that only younger audiences were signing on to YouTube by releasing data that the largest group of people watching clips is actually the 35-64 year-olds making up 54.5% of users.
These surprising numbers has television stations unexpectedly loosing their target audience to the Internet. But, now that the older audience has been found, advertisers are even more interested in YouTube advertising.
Source: Arstechnica, Yahoo News
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This isn't really going mobile. This is just that the marketeers and censors will pick a few videos from YouTube and add them to their V-Cast service.
V-cast isn't personal.
V-cast is marketing and censor driven, not community driven.