Lewis has convinced his superiors that the public craves a variety of services over the course of the day: Internet text in the morning, mobile phones, video and print at lunch, audio in the afternoon and printable briefings for the ride home in the evenings. To achieve this, the Telegraph has to modify the functions of its newsroom, establishing several deadlines for journalists throughout the day called "touchpoints."

These new working methods have led some staff to say that Lewis is moving too fast into the digital future and that he is leaving the journalists who have to adapt and learn behind.

Other staff are angry with the paper's convergence because of the redundancies that came with it. In the past two years, the paper has cut 433 staff (not all in the newsroom) which leads some to believe that although the Telegraph is forward looking, it may not have retained enough journalists to produce quality material. 

Furthermore, Stephen Brook at the Guardian seems to think that there could be a clash in management. Lewis has moved up the ranks pretty quickly, having only worked at the paper for a little more than a year. Apparently, he and Bryant don't see eye to eye on a lot of issues and one insider Brook spoke with included Sunday Telegraph Editor Patience Wheatcroft and MacLennan saying, ""You couldn't put together a team that hate each other more."

But at least one person is optimistic about transformations the like of the Telegraph's.

Dr. Dietmar Schantin of Ifra Newsplex has been guiding the paper through its transition for the last four months. Journalism.co.uk caught up with him for a chat in which, although he didn't refer directly to his latest consulting, he spoke very highly of convergence, especially the idea of adapting to readers changing habits:

"The whole idea of audience orientation seems to be quite new for some newspapers, in the past it was more 'we know what is good for our readers and so we distribute the content.'

"We are trying more to say 'we are a service company and our service is information and news. We serve our audience with the things they want to know and on the platform where it is comfortable for them to consume it.'

"We start from the audience, what they want is very important. But that does not mean that you should just do what the audience wants. The newspaper needs to stick to its core values."

Schantin continued, "Newspaper will always be an important part but it won't be that you will say 'OK, we have a newspaper and we also do online.' It's about 'we are a publishing house, a media company, it just so happens that we have a newspaper, but also our digital channel is as good as the newspaper.' Its focus may also be on a different audience or it provides different kind of content."

So, after hearing the expert opinion, it sounds like the Telegraph is heading in the right direction with Lewis.

Sources: The Guardian (Three editors, power struggles), journalism.co.uk