Ms McCall, whose flagship paper was named the best newspaper on the internet last year, will lead off the World Digital Publishing Conference & Expo, a new event from WAN and the World Editors Forum for publishers, digital general managers and marketing, sales and editorial executives.  The conference will showcase best-practice practical ideas and winning strategies for the multi-platform newspaper.

Guardian Unlimited was named the world's best newspaper on the internet last year at the Webby Awards, which some call the "online Oscars." Ms McCall believes that "no other newspaper is so well placed to address the print and internet needs of both readers and advertisers."

Ms McCall will be joined in the opening session by John Fish, Publisher of the Naples Daily News in Naples, Florida, which has assembled one of the most respected and award-winning web teams anywhere. Among other things, the Daily News is providing local news on a variety of platforms including TV, the internet, podcasts, vodcasts and mobile phones.

For conference details, go to http://www.wan-press.org/digital2006

Other sessions include:

- The audience: Understanding, tailoring and targeting, which will examine consumer behaviour online and how newspapers can use it to provide tailored content and targeted revenue generation. Speakers include Alexander Burmaster, an Internet Analyst for Nielsen/NetRatings, and Takashi Ishioka, Director of the Digital Business Project Team of Japan's Asahi Shimbun.

- Is the "free generation" ready to pay now?, which will include best practice case studies of what customers are willing to pay for and how they are paying, from subscriptions to micro-payment models. Speakers include Una O'Hare, General Manager of Ireland.com and Neil Chase, Deputy Editor for News for New York Times online.

- New revenue opportunities, which will focus on new approaches and successes in producing revenue from digital operations. The session will feature Greg Stuart, President of the Internet Advertising Bureau in the
United States, and Zach Leonard, Digital Media Publisher of the Times of London.

- Organizational considerations in multi-media publishing, which will examine the benefits and drawbacks of integrating print and digital newsrooms and ad sales departments. Speakers include Melonie Hall, Regional Sales Manager of the Tampa Tribune in the United States, and Angus Frame, Editor of globeandmail.com in Canada.

- New "local" strategies and opportunities, which will provide a look at the strategies of both newspaper and pure-play internet companies in local search, classified advertising, new product development and other locally focused opportunities. The session will feature Jean Frédéric Farny, Director of Development for the French Regional Publishers Association SPQR, and other speakers to be announced.

- New content opportunities , which will examine content partnerships, aggregation, citizen journalism, social networking and other developments. The session will include Dan Pacheco, Senior Manager of Digital Products of Baktopia/The Bakersfield Californian in the United States, and other speakers to be announced.

Full conference details, in English, French, Spanish and German,  at http://www.wan-press.org/digital2006

The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 73 national newspaper associations, newspapers and newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy
St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49
48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr