UK: new media popular with World Cup fans
Posted by John Burke on July 18, 2006 at 11:13 AM
The world's most popular sporting event has rendered rapidly evolving technologies more in demand. Mobile phones, the Internet and interactive TV were all major media for watching the games, although television maintained its position as the preferred screen.
Some stats:
- 3.6 million viewings of mobile operator 3's offerings
- 399 million page impressions on the BBC's website (191 million in 2002)
- 138 million streamed videos through Fifa World Cup site (first time streams have been offered for free)
- 3.5 million visitors to Flickr's images posted by fans
These stats come after Fifa ceded in the spring to traditional media companies over restrictions it had wanted to impose on Web publication.
Despite the impressive numbers, football fans weren't exactly content watching their favorite teams on new technologies:
- 25% enjoyed mobile phones
- 44% thought online was a positive experience
- 63% were content with interactive TV
- 75% liked watching the matches at home
As these technologies become ever more sophisticated, however, the next World Cup could see even more people complementing traditional viewing with new media.
Source: The Guardian
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Let's hope they make a better fist of it than the Daily Telegraph has with its Weekly Telegraph. Apart frome being a miscllany of stuff including articles taken from Le Monde (no objection there), there's so much obscure crap in it, it's not worth the cover price - unless you're really desparate for an English language read.