US: Magazines vs. search engines
One of the principal worries for the magazine industry is that because of search engines, "content publishers, regardless of the depth of coverage or analysis, lose control of how content is delivered to and consumed by the reader" which in turn takes value away from magazine advertising.
The consultancy suggested that the magazine industry find a "hybrid" model which would make their content "searchable but not scrapable." This could be difficult, seeing as the only way for readers to know what they're looking for is to read the headline and abstract listed on the search engine or aggregator.
It is also a different approach than that of a group of global print organization led by the World Association of Newspapers; it recognizes the value of search engines and aggregators to its businesses but would like to have those search engines to give it compensation for using its content.
Source: MediaPost
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I disagree with the statement: 'because of search engines, "content publishers, regardless of the depth of coverage or analysis, lose control of how content is delivered to and consumed by the reader"'
I think that owing to the very nature of the Internet, content publishers never have had control of how content is delivered and consumed. I, as a reader, can obtain and read the content hovewer I choose to - I can read it as intended by the Magazine, I can print it and read it later, I can also read it in the text-only browser, I can turn off Ads, aggregate content from several sources, anything. You are serving the content, and I can do anything (legal) with it.
I think the crux of the problem is, that the Internet, as designed, was not originaly meant for commercial publishing, but rather for *free* exchange of information. Later, commercial companies seized the opportunity to make money here and jumped in. Of course, I am not against that, but in my opinion, those companies need to play according the "internet" rules at the first place, one of which is that publisher do not have control of how the material is presented, by definition. Blaming search engines for that is a bit ridiculous, IMHO.