Rupert Murdoch: "we are at the dawn of a golden age of information"
Blogging and new technologies are the future of media says magnate Rupert Murdoch. In a recent speech at the Stationers' Livery company in London, he stated that "power is moving away from the old elite in our industry," and that "we are at the dawn of a golden age of information- an empire of new knowledge." A digital future that will "put that power in the hands of those already launching a blog every second." According to Murdoch, to survive in this new 'digital' era, newspapers will have to change tactics, offer more.
Murdoch asserts newspapers will have to offer their readers multiple platforms on which to access their content: "newspapers must give readers a choice of accessing their journalism in the pages of the paper, or on ... any platform that appeals to them, mobile phones, hand-held devices, iPods, whatever."
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The interesting thing about the concept, which I totally subscribe to, is that it still requires hard journalism to take place. In the blogosphere there is a lot of commentary about the stories in the traditional media - but relatively little original reporting. The old line media owners such as Murdoch still have the deep pockets to either own the blogs, or pay the journalists, or both.... So we need to see more original reporting within blogs. Or we need to see an emergence of the OhMy Korean newspaper model in the West. (Also blogged about at www.perceptric.com)
the computer era demands an adjustment from journalists, especially in Nigeria, but at a huge cost. we are leaving behind many of our readers who need public utilities to operate the computer and for those it is available, who may never know what a Nigerian newspaper looks like.
Newspapers and journalists in Nigeria in partiular and in many countries are trailing behind readers in the application of the IT and all the immediacy which the new media offers in the gathering and disemination of 'useable information'.
In a world where information explodes by the second and where readers access same via mobile phones, handheld devices, iPOD, newspapers must embrace the new media as the core of their businesses if they are not to become museum pieces, relics of companies and individuals which Andrei Groove warned might miss the curve at the 'Strategic Inflection Point', of a business.
Murdoch's thought is very suitable in this technology guided world.