UK: editorial to be cut at Sun Online as readers disappear
It's a new element regarding cannibalisation of newspapers by their online products. According to BrandRepublic, "News International is to cut back on the amount of content it publishes from The Sun online, after a fall in sales of the paper of almost 5% over the past year. According to a report at the weekend, News Group Newspapers, the division of News International that oversees The Sun and the News of the World, has discovered that about 90,000 readers a day were looking at the Sun Online rather than buying the newspaper. The fear of cannibalisation of newspapers by their online products is one that has posed a conundrum for publishers, but The Sun is first newspaper to cut back -- other than Express Newspapers, which has no websites for its Daily Star and Daily Express titles. The Observer reported that (mythic) Page 3 was one of the areas likely to disappear from the Sun's website, and that most of the editorial will be cut back to only show story samples, to encourage people to go out and buy the newspaper."
Source: BrandRepublic
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John Dvorak, in a PC Magazine article (found via Greg), wonders why newspapers put up registration barriers to reading their articles: I have to conclude that the typical newspaper in this country does not want you going on its Web... Read More
John Dvorak, in a PC Magazine article (found via Greg), wonders why newspapers put up registration barriers to reading their articles: I have to conclude that the typical newspaper in this country does not want you going on its Web... Read More
John Dvorak, in a PC Magazine article (found via Greg), wonders why newspapers put up registration barriers to reading their articles: I have to conclude that the typical newspaper in this country does not want you going on its Web... Read More
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