Confidence grows in paid content
Yesterday, Editors and Publishers were optimistic at the "the paid content forum" organised by the Association of Online Publishers in London. The UK's web publishers are riding high on a new wave of confidence in paid content, encouraged by significant take-up of web subscriptions and more flexible payment technologies.Thanks to Jemina Kiss from dotjournalism.uk for this refreshing report.
Excerpts from Jemina Kiss's article in dotjournalism.uk.
Introducing the paid content forum at the Association of Online Publishers in London, PaidContent.org founder Rafat Ali said that the success of micropayments in the entertainment industry has increased consumer confidence in online spending.
Richard Withey, global director of interactive media for UK broadsheet the Independent, told the forum that around 20 per cent of revenue from Independent.co.uk is now generated by paid content.
"The Independent's news has a value in print, so why give it away if people are already prepared to pay?" said Mr Withey.
"Newspapers are made up of a number of services and sub-brands, and it is the quality of our content that allows us to charge."
For broadsheet newspapers, the cover price accounts for around 40 per cent of revenue with advertising acounting for the other 60 per cent.
"I think it would be very healthy if web newspapers could achieve the same ratio," he said...
The whole article on dotjournalism.co.uk.
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Nokia also announced continued cooperation with Carl Zeiss and Adobe, as well as a new cooperation with Flickr, a Yahoo! company.
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=================================
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===============================
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