WAN-IFRA

A publication of the World Editors Forum

Date

Tue - 02.09.2014


video

As Director of Video Transformation at the Associated Press, Sue Brooks has done in depth research into the importance of video to the content offering of news sites. Below she explains how 'stickiness' of video supports paid content strategies, and encourages news publishers to "use video creatively, reinvent the genre," rather than copy broadcasters. The AP Video Hub makes it easy for publishers to download and edit raw footage.

 

Anthony Rose is the co-founder and CTO of Zeebox, a new platform for second-screen social engagement. He explains the concept and discusses how an "explosion of content" will get whittled down to the recommendations of friends.

Hear more from Sue and Anthony at DME13 in April. With thanks to ICM Business Video - our video partners at DME.

Author

Nick Tjaardstra's picture

Nick Tjaardstra

Date

2013-03-02 14:11

Jeff Whatcott would say that - after all, he is the Chief Marketing Officer at video hosting giant Brightcove. We were speaking to him on a study tour visit to their HQ in Boston last month.

But of course most news organisations with a strong online presence agree. For example, Kalle Jungkvist - Senior Advisor to Schibsted Media Group and Frenemies Consultant with WAN-IFRA, says "integrated news videos and integrated web TV is more or less a must for a modern news site" (see video below from his interview at DME12).

And the trend is growing fast. Chris Berend, Head of Digital Video Production and Content Development at Bloomberg, says they recently "more than doubled amount of video streams being consumed across web and mobile properties".

More and more news media companies are working with partners like Brightcove to optimise their video content and Jeff was happy to share some of his hints and tips for getting the best from your video strategy, for instance:-

Author

Nick Tjaardstra's picture

Nick Tjaardstra

Date

2012-11-28 17:17

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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