WAN-IFRA

A publication of the World Editors Forum

Date

Thu - 23.10.2014


Print Plus

In a move that would raise few eyebrows in the rest of the world but is still unusual in the United States, the Columbus Dispatch will soon be decreasing the size of its pages. Over the next two months, Ohio’s award-winning capital city newspaper is completing a transformation from the classical broadsheet format to what it is calling the “new broadsheet.”

The reinvention is based on three principles: convenience, portability and navigability. With its “easier-to-handle” proportions and increased use of colour, the new Dispatch will be “more like a daily magazine,” said the newspaper’s Editor Ben Marrison. It will not, however, skimp on content; to compensate for the loss in surface area, more pages will be added. “This isn’t a cost-saving endeavour,” emphasized Marrison in an interview with NPR’s All Sides. “This is taking the first version smartphone, and creating the fifth.” With mobile phones and computers constantly being reconceptualised to better complement consumers’ lifestyles, he reasoned, “why not reinvent the newspaper?”

Author

Emma Knight's picture

Emma Knight

Date

2012-09-10 18:13

“I love newspapers but every time I read one I get frustrated because there is nothing to click on, no way to comment, share or watch a video,” says Claire Boonstra (pictured), Co-Founder and Business Development Director of Layar, during the Print Plus session of WAN-IFRA's World Newspaper Congress in Kiev, Ukraine.

As newspapers embrace digital, that has included experimenting with QR codes and, increasingly, augmented reality, Boonstra says.

Layar has partnered with a number of print publications that are integrating the solution into their editorial processes, featuring videos and infographics, such as NRC, a leading newspaper in the Netherlands, as well as a number of magazines.

Linda magazine, the largest Dutch women’s glossy, has about 200 pages and 90 of those pages have been made interactive with the Layar solution, which Boonstra says is fully integrated into all editorial processes.

For the end user, this means downloading an app for their mobile devices. There have been 24 million downloads so far. For the publication, it is a web-based tool.

Boonstra says there are several lessons for publishers here:

Author

Dean Roper's picture

Dean Roper

Date

2012-09-05 16:45

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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